Leading Older Teams and Winning: The Kushona Designs Story

From family legacy to 1,000 jobs: meet Rajab “Jasbar” Magu, second-generation CEO of Kushona Designs (bridal & traditional wear), founder of Kushona Executives (ushering/events), Black Tide (youth fashion), Tech Nest Studios (digital marketing), and Jasbar Events. We unpack how he builds systems, leads multi-teams, handles competition without racing to the bottom, and plans to scale to 1,000 employees. What you’ll learn • How to transition a family business (18+ years) and win respect • Building systems so multiple businesses run without you • Pricing, competition, and avoiding a race to the bottom • Leadership: hiring, letting legacy staff go, and culture • Diversifying: bridal, events, training tailors, skincare add-ons • School vs money: why he finished a Networking & Cybersecurity degree after “touching money” • Mentorship, reading habits, and balancing faith + hustle Host: Albert Emmanuel